George Is The ‘Stats’ Guy
I think that because George was always tracking sales when we owned and operated the Similkameen News Leader, he continues to track our JamBusters! numbers. It is from his calculations that I get the data for some of these blog posts I write. He also keeps me up-to-date daily on-site when we are vending at the Oliver Indoor Flea Market or at other venues we may attend. While I like to know how we’re doing, his data also helps with tracking what sells.
One Record Set In March 2019
JamBusters! has done pretty good so far this month (at the time of this writing, one weekend remains). The first weekend, March 2/3, saw us set an all-time single day sales record for the Oliver venue. A total of 41 jars were sold on Saturday, March 2, 2019. That shatters the previous single day best of 34 jars sold on Saturday, December 22, 2018. We have had several single day records in other venues that exceed that total, but George tracks each venue individually.
While we’re on the subject, our best weekend of sales so far this year was the same weekend this month. The numbers combined from March 2/3, 2019 came to a total of 47 jars sold. While that is a good number for us, our best weekend so far at the Oliver Indoor Flea Market goes back to December 22/23, 2018 where a total of 49 jars were sold. Again, we’ve had better weekends in other venues but these numbers keep us encouraged about our weekly vending venture.
On the other end of the scale, Sunday, March 17 saw us sell just 2 jars. While Sundays tend to be slower than Saturdays at the indoor market, we have seen numbers climb with the exception of the ‘2-jar day.’ In fact, last weekend our Saturday and Sunday jar sales matched and both days were what we would consider to be steady sales days. As for our Watkins products, we are seeing consistent sales monthly so far this year which is also very encouraging.
You Can’t Take The Advertising Out of A Marketer
To solidify our commitment to continue vending at the Oliver Indoor Flea Market, we renewed our 2019 Membership with the Chamber of Commerce that services the area (Oliver Tourism Association). We also renewed our ‘racking fee’ so that our JamBusters! rack cards can be displayed and distributed by OTA. Additionally, the ad we placed in the 2019 Oliver Experiences tourist information guide came out mid-month and we just love it!
I like to think that we are doing a good job of promoting ourselves online and in the local/regional marketplace. According to our stats, we must be doing something right. Our next plan is to resume advertising in the Osoyoos Times weekly newspaper only this time around we’ll be promoting both Watkins products and JamBusters! Both George and I are looking forward to another great Spring/Summer season of sales in the Oliver area.