We knew early in our vending season this year that we would be attending Sizzle and about a month ago we decided to focus on pepper and spicy items just for this event. Typically we take a cross section of our products to each venue. Sizzle would be the first one this year where we specifically targeted our products to the event. This was also the first time we have vended there where we were just there as vendors – we could just concentrate on JamBusters!
It was a few days before the event when George and I decided to enter something in the annual Hot Sauce Contest. We have won three awards since we started JamBusters! at this pepper festival and we are quite proud of them so it made sense that we would enter something this time around. We kicked around ideas and finally settled on entering a brand new product – one made specifically for the event. I had a recipe I was using for my current line of jellies and we chose to create something we called Ghost Pepper Jelly.
The rich red colour of the jelly features small pieces of red bell and ghost peppers in suspension. I really like how the jars look when there are bits of peppers, onions or fruit that appear to be floating in the jelly. It’s something I have put a great deal of effort into perfecting and sometimes I won’t sell jars that don’t meet my personal standards of appearance. George says it’s a good thing that I am kind of picky about that because we do receive a lot of great comments about the visual look of our products.
Anyway, the Ghost Pepper Jelly was entered into the Hot Jelly Category of the Hot Sauce Contest and we spent the day vending. It was an awesome sales day for us as we stayed open later than we ever have before and we also broke our previous single day sales record. The record was set last year at Sizzle!
Late in the day the award winners were announced and while I was serving a customer at our vending booth I asked him to pause a moment so I could hear the results. George was somewhere else in the park and when the JamBusters! name was announced I got the fellow I was serving to watch our booth as I headed up to get our award. George met me on the way. It was great to earn another award for an item we only just produced days ago – and sold out of later in the day.